Attention Economy: All You Need To Know
August 26th, 2007
This is why I keep shoving the blog concept down my standard website customers’ throats… Static content is dead, long live the knowledge management web, Web 2.0!
Quoted from Attention Economy: All You Need To Know
A key point is that The Attention Economy is about the consumer having choice - they get to choose where their attention is ’spent’.
Another key ingredient in the attention game is relevancy. As long as the consumer sees relevant content, he/she is going to stick around - and that creates more opportunities to sell.
