When a Blogger Criticizes Your Company…

I’ve long looked into Corporate Authenticity, and you never know who your prose might influence. I don’t think I could have said this any better: Marshall Kirkpatrick » When a Blogger Criticizes Your Company…

The best thing that companies can do in response to bloggers who have done their reputation harm is to take the bloggers’ complaints as seriously as is appropriate.

Readers will determine the validity of blogger criticism for themselves, but if the criticism is valid then there’s no hiding from it any more.

It’s best to be publicly responsive, on the critical blogs and on a blog of your own if you’re that concerned about it.

You may need to change your practices, just like you’d have to if a journalist in the traditional press criticized you in a way that you take seriously.

How Cluetrain of Marshall.