2008 Corporate Learning Factbook Values U.S. Training Market at $58.5B

According to this BNet article referencing a recent Bersin & Associates study, overall corporate spending on training products and services grew from $15.8B in 2006 to $16.38B in 2007. This is as the total market grew slightly from $55.8B to $58.5B

Let’s hear it for eLearning

eLearning’s growth is phenomenal with a 5% increase in one year for self-study / computer based training, attributed mainly to online training adoption by small organizations. All of this is in line with the top technologies I’ve been tracking.

* E-learning has grown dramatically. The use of self-study e-learning now accounts for 20% of student hours, up from last year’s figure of 15%.

This growth is driven largely by an increase in online training among small organizations (100-999 employees), which are acquiring the skills and technology to make online training a reality.

Web 2.0 - Creating conversations and pushing knowledge

Notice within the article about the study the Web 2.0 effect on learning:

* The younger generation of learners is driving changes in learning strategies. This year’s study shows a sharp increase in new web-based and collaborative learning resources, such as podcasts, communities of practice, blogs, and wikis.

Trend alert: More space for consultants, less offshore content developing

According to the article, outside consulting is growing along with content developed and tailored specifically for the company. 

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