Building Your Personal Brand

Hard to believe the author of this is in his mid twenties. Then again, maybe that’s the perfect perspective before we all end up sucking up and selling out.

“Connections are empowering – they give you power of having a voice as an individual, the power of being able to raise issues, start discussions, and rock the status quo of your industry.  Connections allow you to shape and reshape your field from the ground up and bring forth positive change in the world around you. 

Counter to what you hear from most people, change in an industry is a good thing and is what moves things forward.

Digital mediums of expression allow you the freedom to create a following and carve out a name for yourself in your industry.  In time, if you work hard enough and share your expertise and results publicly you will get noticed.  Let your successes work for you.

Here are a few steps to take to build a name for yourself in your industry and build your personal brand (these are your action items):

Build a network for yourself using a digital communications tool such as a personal, professional blog.

Contribute content to your network frequently to establish a voice and build authority for yourself.  Write passionately and on what you know. Be genuine and take time to personally help others –this is actually one of the most rewarding aspects.

Supplement your personal network by becoming active in services like LinkedIn, Twitter, FriendFeed, etc where you can contribute to the discussion and have a voice.

Do some PR for yourself:  write by-lined articles to trade publications in your field, offer yourself up to reporters as someone to be quoted for articles, contribute to other people’s blogs.

Document all your projects in a private portfolio but ask permission to share them with the world too.  You’d be surprised how open people are to sharing successes on projects you created for them.  Rising waters lift all boats.

Go to industry events, conferences, trade shows, etc.  Speak or present at them if you can.

Be relentless, passionate and never settle for mediocrity in anything.  Never do something or commit to a project you don’t believe in.  Voice your opinions from the start if you think something will be a failure.

Conclusion

In a changing world, staying at the edge, being ultra-connected and carving out your personal brand is incredibly powerful and liberating. 

Building career security, not job security and showcasing your results/expertise is not only empowering, but it’s really a lot of fun.  You will connect with other like-minded, passionate people and help each other with projects, help each other spread ideas and make change in our world. 

It’s the difference between being average and being remarkable.