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Seven Years of Business : 3nW Corporation

May 2nd, 2008
Props to Agent K

I just dropped Karsten Gerhardt off for his connecting rail to LAX. Karsten, one of the principals for 3si2 Corporation, is heading out on a client business tour of Europe. Back in the day, I called him K even before that Tommy Lee Jones character from Men In Black. K laughs a lot more than Jones’ character so it’s not exactly a fair comparison. ;-)

K reminded me that he’s never looked back at the salaried employee world or drawn a W2 since our launch back in 2001.

Memories of Startups

Karsten, Jim Nesbitt, and I started 3nW Corporation after NVTL’s dotbomb layoff cycle back seven years ago. The corporation’s founding date is April 20, a homage for Jim’s great Ultimate Frisbee counterculture sense of humor. You’d never think he used to work at the Pentagon for the Chief of Naval Operations.

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Posted by Charles in California, Corporate Authenticity, Technical Communication, eLearning | Comment now »

dotMil and dotGov TechComm: My Military Technical Communication Roots

April 28th, 2008

I came across a few letters authored in Word 2.0 from my final cruise in 1995 and it got me thinking about my roots in TechComm. Have you had any experiences which led you towards TechComm which stand out?

Yep… Everyone Has a Story…

The initial knowledge management / content wrangling that I learned prior to using specific software tools was through my time in the service in the 1990s. I would have loved tools that MadCap, Articulate and Adobe now make for that. This was even before Microsoft Word and PowerPoint were adopted!

When looking at the time spent in communication simply in my collateral, non-aircrew duties, it seems that my “part-time job” of about 40 hours a week was a Technical Communicator. Somehow I managed to fit flying into this, probably due to the seven day work week that we military folks enjoyed while being deployed. ;-)

Workflow of a Typical Aircrew Technical Communicator

While I was in the military, we didn’t have a job description of Technical Communicator however once I was out of training and ‘in the fleet’ we were required to:

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Posted by Charles in Tech Writing, Technical Communication, Workflow Collaboration, eLearning | Comment now »

eLearning Tip: Customizing the Links bar

April 26th, 2008

Here’s a small but simple tip to speed up your workflow for those who must capture custom window sizes without the browser address bar.

From Microsoft Windows | Customizing the Links bar

To enable the Links bar in Windows XP SP2 and Windows Vista

Right-click on the Windows Taskbar. Click on Toolbars, and then click Links to select it (a checkmark will be displayed beside it)

Windows Taskbar

You will now see “Links” Links added just to the left of the system tray on the taskbar.

My addition to this is to hyperlink all your working windows within this small box, then just page through them capturing the screens you need. I found it worked well when reviewing a process with the SME.

Hope this helps reduce some time readjusting windows and pasting addresses into screen capture target browser windows.

Posted by Charles in Software, eLearning | Comment now »

2008 Corporate Learning Factbook Values U.S. Training Market at $58.5B

April 14th, 2008

 

According to this BNet article referencing a recent Bersin & Associates study, overall corporate spending on training products and services grew from $15.8B in 2006 to $16.38B in 2007. This is as the total market grew slightly from $55.8B to $58.5B

Let’s hear it for eLearning

eLearning’s growth is phenomenal with a 5% increase in one year for self-study / computer based training, attributed mainly to online training adoption by small organizations. All of this is in line with the top technologies I’ve been tracking.

* E-learning has grown dramatically. The use of self-study e-learning now accounts for 20% of student hours, up from last year’s figure of 15%.

This growth is driven largely by an increase in online training among small organizations (100-999 employees), which are acquiring the skills and technology to make online training a reality.

Web 2.0 - Creating conversations and pushing knowledge

Notice within the article about the study the Web 2.0 effect on learning:

* The younger generation of learners is driving changes in learning strategies. This year’s study shows a sharp increase in new web-based and collaborative learning resources, such as podcasts, communities of practice, blogs, and wikis.

Trend alert: More space for consultants, less offshore content developing

According to the article, outside consulting is growing along with content developed and tailored specifically for the company. 

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Posted by Charles in Blended Learning, Software, Technical Communication, Web 2.0, eLearning | Comment now »

Simple Instructions Work Best and Sell Products

April 12th, 2008

I recently was drawn to this video from a small Microsoft IM advertisement because - well, everyone wants to save time. Folding my own laundry is something that I (and most people do to save money and look neat.

Audience: Everyone

Folding a t-shirt faster simply helps everyone. This instructional video is being chosen by savvy web marketers as a way to draw people into their space, whether it’s for ordering t-shirts or printing on t-shirts, or… well you get the point. VideoJug uses this how-to instructional clip as a portal for driving people to their site. Microsoft promoted it and I tried it out.

Finding your audience is something that every Marketing person desires to do. Explaining a process so that an audience gets the point is what every Technical Communicator desires to do. With Microsoft’s Live platform they’ve integrated both of these within their Instant Messaging client.

Click beneath the fold for the instructional video of how to do the 2 second fold…

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Posted by Charles in Blended Learning, Parenting, Technical Communication, Web 2.0, eLearning | Comment now »

All 44 Blackboard Patent Claims Invalidated by USPTO at e-Literate

April 8th, 2008

This is important for all who are currently examining an LMS system or have one in place with an end-of-life plan.

In a nutshell, Blackboard was claiming Intellectual Property (IP) patented rights to the software user roles and responsibilities, much like the Microsoft NT Server technology assigns them, with an LMS layer of student / teacher responsibilities.

Keeping it brief:

Any Technical Communication software company who has the penetration into the existing e-Learning space has a potential to leverage those existing relationships and push out a Software as a Service (SaaS) demo for their users to try before they buy. Striking down the LMS patent claims held by Blackboard opens up the market along with insulating the existing LMS providers from further IP claims.

In short, my interpretation is that the court found that Blackboard’s claims were too broad. It also ‘Linuxizes’ much of the LMS market. Just what free enterprise needs in a $400 million market.

Of course, Blackboard will appeal the judgement. My perspective is that their model was based on fear and intimidation of the market without any real innovation after the initial development of the concept.

In my brief time away from my construction project in NorCal, I found this article at e-Literate about the Blackboard LMS patents being rejected:

On March 25, the U.S. Patent & Trademark Office issued its Non-Final Action on the re-examination of the Blackboard Patent. We are studying the document, found here, but in short, the PTO has rejected all 44 of Blackboard’s claims.

There are some other background blog articles that are fantastic at presenting the entire picture of what Blackboard’s patents were, how they were presented, and what this means.

Legal stuff? Make it easy please…

I’ve got a background in legal review, but it’s nice to see someone analyze the legal brief and outline it. One of the best and easily understood - A Description of the Blackboard Patent in Plain English sums up its analysis:

Once we cut through the pseudo-technical mumbo jumbo it’s apparent that there is no there there. If Blackboard gets away with this it will be one of the great hoaxes of this century.

I recommend reviewing that article because it’s the most concise and combines visual diagrams along with Michael Feldstein’s e-Literate text explaining the case.

Needless to say, the discussion on the topic at e-Literate is most telling. User opinion is very strong, and this is yet another case of Corporate Authenticity being tested.

Yeah, but what does this mean?

My analysis is that this is groundbreaking.

It means that without the patents, there is a lot less risk involved with getting into the very lucrative LMS game.

It also means that Microsoft and Adobe risk a lot less in pushing LMS boundaries - maybe in existing product lines they already have for Technical Communication.

Other LMS wanna-be’s who happen to have a strong Technical Communication software product offering (Adobe, MadCap, even Microsoft) can now look at SaaS as a model for penetrating the LMS market through their existing customer base.

I see the framework that MadCap has developed as being the strongest towards this area, seconded only by Adobe. With MadCap’s existing focus on Lingo and the Analyzer, they have the ability to 2.0 their existing software quickly and rip a new one in the LMS market. With their rabid and enthusiastic fan (customer) base they’ll lose no time in coming up with a killer application.

Adobe is no slouch to eLearning. They announced a $200 million commitment to developing in India, primarily for TechComm, Gaming, and eLearning over five years. That’s equivalent to $1.2 billion spent in the US. I’m sure they’re working on something in that space as well.

Microsoft has some well hidden LMS potential I won’t speculate too much about publicly.

Maybe someone will offer me some dollars for consulting to talk about it further, but the broad strokes are seen in my past articles. ;-)

Previous CharlesJeter.com articles relating to LMS:

Posted by Charles in Blended Learning, Corporate Authenticity, Software, eLearning | Comment now »

In case you wondered… HDTV Over The Air

April 7th, 2008

 

In the interest of repurposing TechComm content into ‘Distance Learning’ I’m posting this :)

eLearning and Blended Learning Business Development Tip - sound smart to the big office crowd

This content allows broadcast television stations in local markets to compete with the 500 channel special content cable providers have enjoyed for years.

That means that educational content has much more of a market in the broadcast media. As you’ll note from the picture below, the ‘Education’ category has three times the access shown.

What does all of this mean?!?

After all, the multicast capability allows much more content during non-prime time hours.

So I’m looking at how to not pay $100 a month for my HDTV signal and found some good resources about the impending over the air broadcast due by 2009. Guess what? In San Diego, we already have some Digital Television broadcasts (DTV) in the area.

I checked out my lat/long on this site and narrowed down the options to the DTV currently broadcasting. It also works for your street address.

Personally it means I’m not a slave to the satellite reseller who struck a deal with the devil (my apartment management company) and cut all the competing cable provider access, forcing a monopoly.

Thought that the Sherman Anti-trust Act of 1890 took care of forced markets, obviously I was wrong… My only protest until now was in refusing to buy into the whole deal, and my life hasn’t suffered for lack of television. That’s what Netflix is for. ;-)

Salvation, salvation, salvaaaation… (that 1990s song)

So now I find the time to check into things and lo and behold! Digital TV (DTV) is supposedly broadcast in San Diego already! DTV is best defined from this information on MyFreeHDTV.org:

DTV brings viewers three (3) video formats, each different in picture quality…

SDTV: Better Than Regular TV

With DTV, SDTV (Standard Definition TV) picture resolution is better than today’s analog (640 x 480 min. vs. 440 x 480 max.)-a noticeable improvement. The audio is digital, too, so the sound is of higher quality than on analog TV (like a CD compared to FM radio) and may even feature multiple channels of surround sound.

EDTV: Really getting good

With DTV, the next level of digital television is EDTV (Enhanced Definition TV). EDTV features a minimum of 480p scanning lines, for a more detailed picture than SDTV. You can see the difference. EDTV also can reproduce Dolby® Digital audio. EDTV provides DVD quality pictures and sound!

HDTV: the best you can get

HDTV has all the benefits of EDTV, but goes far beyond it in picture resolution and audio features. The HDTV specification requires a minimum of 1080i or 720p scanning lines, far higher than EDTV and about five times the resolution of analog TV! It’s a level of detail that you’ve never seen before. The added benefit is 5.1 channel Dolby® Digital sound (movie theater quality sound), at home!

I’m going to say that the coolest thing I’ve seen is the ability to multicast on this signal. This means a lot for the non-CSI or non-Law & Order prime time programming.

Picture’s worth 1000 words… or worth 1080i resolution

Here’s a graphic, from MyFreeHDTV.org that explains the potential:


So what’s this mean again - to me?

You’re looking at the potential to push out corporate communication through local access programming. Marketing can repurpose some media content, training videos, etc. in order to gain brand name recognition. Technical Communication, in its blending and fusion, will end up touching into this market in one or another way.

Technical Communication has gained a new (old) market.

Posted by Charles in Blended Learning, California, Technical Communication, eLearning | 1 Comment »

Introducing Mozealous.com - Articulate’s QA manager

January 9th, 2008

Back in 2003 I trained Dave Mozealous in RoboDemo, (now Captivate) but he might have known more than me from his coursework prior to joining eHelp… ;-) Welcome Dave.

From Dave Mozealous’ Interesting Yahoo eLearning article:

An MIT initiative called “OpenCourseWare” makes virtually all the school’s courses available online for free — lecture notes, readings, tests and often video lectures. Strang’s Math 18.06 course is among the most popular, with visitors downloading his lectures more than 1.3 million times since June alone.

Strang’s classroom is the world.

Learning as we have known it has been disrupted by technology…. There are a lot of ways to interpret this, but mainly… the cost of getting an education has been punctured by disruptive technology. The cost of a diploma, however… is still on the upswing. ;-(

PS: Articulate’s CTO Arlyn Asch used to be the Director of Engineering at eHelp. Small world for all of us old eHelp’ers.

Posted by Charles in Software, Technical Communication, eLearning | Comment now »

Miniature Projection Technology | Minority Report Interface closer to reality | Out-Wii’ing the Wii

January 5th, 2008

Technorati Tags: ,,,,,,,,,,,,

Note: I held positions in 3M for some time, I can’t recall if I still have it in my stock portfolio.

From 3M Press Room

3M Revolutionizes Mobile Displays

Miniprojector

Miniature Projection Technology Available Now

2008 International CES

ST. PAUL, Minn.–(BUSINESS WIRE)–3M is now providing consumer electronics manufacturers with a revolutionary advancement in the emerging field of miniature projection technology. 3M scientists developed a breakthrough ultra-compact, LED-illuminated projection engine designed for integration into virtually any personal electronic device. Roughly the size of a wireless earpiece and less than half an inch thick, the 3M mobile projection engine delivers brilliant VGA resolution images and is available today.

This would be perfectly paired with the Minority Report Interface or the Multipoint Interface that I blogged about last week since the killer app would be your laptop becoming an interactive whiteboard / 3D modeling multipoint interface.

What’s currently done with a hacked Wii remote will quickly jump forward.

Forget the Sony sixaxis or the Wii: Disruption within Gaming Controllers Predicted

This could also completely revolutionize gaming since a simple USB plugin could allow the same reflective tape motion capture (MOCAP) that works with a larger projection engine without the form factor issues.

Rekall, Rekall, Rekall: Blast from the past

Remember that old movie Total Recall, yet another Philip K. Dick short story I might add?

Where Sharon Stone’s character was playing tennis with her virtual reality tennis pro in her shared apartment with Arnie at the beginning of the movie?

Casual Gaming Revolution: Even Tetris could take on a whole new life with this type of interaction.

MOCAP Developer requirements are critical

Drivers to be written for existing game titles and all new motion capture potential to be realized by developers. Standardizing the motion capture would be smart. I’m sure there will be a rush towards an IP approach to the MOCAP not seen since the 1990s with the dotcoms and their technology booms. Coding in development games with sockets / hooks for this type of interface to be written later would be a very wise decision.

eLearning and Blended Learning Killer Applications

Any training or arts which would reinforce muscle memory (dance, for one, or karate, or Tai Chi) will logically follow.

Not to toot my own horn, but I’ve already been looking into this market for some time. I’m excited about what this could offer, particularly after attending the 2007 GDC last year.

By the way, hat tip to iconnectdots.com for the news about this.

Posted by Charles in Blended Learning, Gaming, Software, eLearning | Comment now »

The State of Innovation in India - ReadWriteWeb | STC India’s Salary Surveys | Adobe’s India Investment

January 2nd, 2008

Wow. more on this later, but this was just too current to pass up. I’ve been hacking away at some research ever since Tom and Alan had a great off-topic discussion that began in the comments of Tom’s review of my podcast!

In short, if you want to retire in three years whether or not you like it, by all means it may come upon you, me, all of us.

From The State of Innovation in India - ReadWriteWeb:

…However, despite all these advantages and despite thousands of developers in India creating value for Western companies, where is India’s killer app? Where is the Microsoft or Google from India? Or being slightly less ambitious where is the Salesforce.com or YouTube from India?

…The fundamental issue in India is the risk/reward equation. It is simply too easy for a young developer in India to get paid a lot by an outsourcing firm; then enjoy being headhunted every year for more money.

…It is possible that when this comes back to some reality the motivation to innovate will come to young Indian developers (yes young; breakthrough technical innovation tends to come from people under 30).

This has been the story for some time but it is changing fast right now and we maybe reaching a tipping point related to innovation in India.

Updated Rebuttal:

I think the writer is hopeful, and it may actually come about that India dev teams start whupping up on US teams and create a Google but I think that they’re currently a victim of their success; the A students in class tended to keep their mouths shut and their heads down. It’s something I’ve heard my mom, a teacher since the late 1960s, often talk about, and it’s the carrot on the stick.

In other words, as the author says, the risk right now does not outweigh the reward of keeping quiet and collecting a check, then bouncing when a recruiter finds the bigger better deal. Not enough competition within India to create that innovative stress.

What limited exposure I’ve had in the past two years with Indian dev teams is largely the same A student concept. Although they are an extremely tight team they won’t buck the trend, they do the groupthink model and collect a paycheck at the end of the day. I hope I’m underestimating here, I can only base off of my limited, limited time with a team or two. And… well, let’s face it, dev teams and programmers are kinda like that everywhere.

But there’s something different with the Indian teams; they seemed to have almost godlike reverence/fear for the boss and when a concept was challenged (by me) eyes went to him before anyone answered, and the forthcoming answer was carefully weighed.

FYI, I didn’t see that with Ukrainian and Russian dev teams I’ve worked with. It was more in-your-face and confrontational, and they tended to face off with the boss if they thought they were right. Cultural? I’m unsure, these are merely observations.

Updated: Tech Comm US keep your resumes polished…

I think the outsourcing model applied to programming is one that large multinational companies are quickly going to apply to Technical Communication.

The question is solid because when you look at raising folks from thirteen years old speaking English and learning proper phraseology, and at sixteen to eighteen pipelining them through four years of college focusing on structure of English, you end up with your Indian TCS crowd. It’s a field with 20% - 30% annual salary growth, which shows that Indian Tech Writing is a demand driven enterprise right now.

It’s much cheaper to do so in India than America or the EU for that matter. Even Adobe states that 90% of their software used in India is pirated. (source later, I just read it, and am on my way out the door). So even if Adobe doesn’t adopt a services model (under their own name or under a dummy corporation) many many more companies will do so.

Therefore, since college loans are less in India, the cost of living is lower, and there is a services model that has been working for ten years, there is a disruption threat from India-based Tech Communicators into the Technical Communication marketplace.

Updated: Grinding the statistics shows us the same disparity of 7:1

Check out the salary survey for the STC India 2007 TechComm field.

Back in 2005 Bill Swallow had some good even handed comments on a newsgroup about the 2005 7:1 ratio US tech writer to Indian tech writer, such as it’s a voluntary survey.

This year it appeared to be 4:1 but… after reviewing the data this year I factored in several economic factors that brought it back near the same 7:1.

  1. Noting that the STC India US source has changed their source to Dept. of Labor (DoL) which trended $10k less per year than the STC US study, this reduced the US amount compared by $7000 per year.
  2. The economic growth in both countries also had a factor, and it was interesting that the dollar amounts were straight across, and not corrected for 2005 dollars vs 2007 dollars. The exchange rate in 2005 was 45 rupees to $1, in 2007 it was 40 rupees to $1. That’s 8% in change (rusty in math please correct me in comments) not accounted for.

 

So… internally ask yourself if you lost $7000 per year doing Tech Writing in the past year, because that’s the amount the DoL and STC disagree by. They probably disagree because the STC is voluntary, and those taking the survey may be consistently the same pay range.

If you didn’t lose money, you got a standard promotion/raise, etc. then the figures are off by $7000 projected, and that factors in about 12% difference in US wage. ($58k DoL vs $65k STC discontinued survey)

So you ADD the 12% from the missing STC salary trend and ADD the missing 5 rupees/dollar at 8% and you get 20% of the DoL $58k equalling… about $69k which we need to validate.

I validated it by crosschecking it with the existing STC trend and it checked within about .3%. That’s close enough to work.

I hate assumptions but we have to use one barring any specific indicator, it’s either subtract the $7k and don’t explain it or use marketable common sense (SWAG) and state that since nobody’s complaining about taking pay cuts, we all got compensated along where we expected last year, and the trend continues in Tech Comm Salaries.

STC India’s 55% growth = wrong, given economy rising across all levels

The 55% growth that STC India points to loses momentum when these factors are taken into account. There is still an income disparity, and 4:1 to 7:1 is a tremendous change. However…

Given the data as I refigured it, it appears that the salary still grew a healthy 33%. This is a nice 11% growth over the 22% 2005 figure (which may also be inaccurate if STC India didn’t figure in 2003’s rupee:dollar ration correctly) but that fits more sanely than an artificial increase in demand which would rationalize the 55% increase. It’s a bit slower trend, that 11%. ;-)

Uncorrected it still points to somewhere between a low of 4:1 and corrected, a high of 7:1 which is the same figure it was two years ago, even with the rise in the rupee, even with the "rise in pay of 55%" over the 2005 survey.

So as far as I can tell, both US and Indian Tech Writers made more money this past year, and the ratio did not change, it is still just about 7:1.

That’s a savings of 75% (STC India’s uncorrected numbers) to 85.7% reduction in the SALARY, not the outsourcing total cost, brought by outsourcing Technical Communication to India. That’s a heavy economic incentive to offshore tech writing, if the quality holds up.

As I said previously, if you want to retire in three years whether or not you like it, by all means it may be coming. To all of us. Particularly if (just a theory now) Adobe throws their massive weight more into the services side of the house, where there’s tremendous profit on a continuous scale vs. simple software.

I think given the investment over the next five years, Indian Technical Writers will bring up their game enough to be a very hard opponent for real world dollars for stateside Technical Communicators.

I may be alone in this concern, although in her 2008 predictions, Sarah phrases something like it much more delicately.

Just for clarity, she doesn’t voice the Adobe theory, just the US Market needs to watch what’s going on. Or… she’s saying that we stateside Tech Communicators need get along better with global customers. It’s late as I edit this, I don’t know which. ;-)

Sarah’s words, speaking about her own business regarding global clients:

We have our fair share of customers in North America, but an increasing number of our clients are outside North America or have significant operations in multiple locations around the world.

The implications for technical communicators are global audiences, global customers (internal and external), and a requirement to work well with people from all over the world.

This is an area where I believe that U.S. communicators face some significant challenges.

Adobe avoids spending $1 billion in development Stateside

This is a big development and announcement. $200 million buys a lot in India. If you figure the cost savings at approximately 5 to 1 that’s $1 billion not spent in the American or European development market over the same five years. At 7 to 1 it’s $1.4billion.

Of course that means more shareholder value as long as they can make the profits still roll in from the development. It’s a great risk minimizing move for them, but what does it mean for us in Technical Communication? A better product… or increased competition from in-house trained Indian Technical Communicators?

From Adobe to invest $200m in five years-India Business-Business-The Times of India

The company’s business plans include expansion of capacity, increasing sales force, doing more R&D out of India and focusing on e-learning, online gaming and technical communication.

Already, 25-30% of Adobe’ worldwide R&D is being done from India. The company now plans to increase that share substantially. "We have already said we plan to invest $200 million in India in the next five years," says Naresh Gupta, MD Adobe India.

STC India Salary Survey Raw Data:

2007 STC India Salary Survey

2005 STC India Salary Survey

Posted by Charles in Tech Writing, Technical Communication, eLearning | 3 Comments »

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