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Adobe laying off 600 employees | Will RoboHelp Survive?

December 7th, 2008
 
No Jedi Mind Tricks Necessary

Whether there are corporate profits or not the Grinch, it seems, has struck twice in one calendar year for Adobe (NASD: ADBE). You heard my forecast about Adobe’s 2008 earnings here in last year’s posts and who can forget my venting in 2007 regarding Adobe’s negative user support strategy.

Now they have to cut 8% of their global workforce. Looks like the San Diego office will be shut down from the tweets I’ve read and MDowney, the Flex evangelist I was following in my Flex vs. Silverlight series is moving on as well… Good luck to everyone.

From the San Francisco Chronicle: Adobe laying off 600 employees

Adobe Systems in San Jose is laying off 600 employees and will restructure its business, the company announced Wednesday after the stock market closed.

Bottom line analysis for 2009: Adobe will survive in one form or another however all their software programs may not.

No Compelling Reason To Upgrade

Without the Vista mandatory upgrade upswing working in Adobe’s favor, I stated that this year’s sales were going to be significantly lower. I said sell short because there was no compelling reason to upgrade and people would figure they could get by just fine with last year’s model of CS3.

Panic in the streets of Bangalore… MadCap Flare Emerges

Well, ‘panic’ is not entirely fair to state about the Mumbai area after their recent security fiasco

Gorillas in the Mists

MadCap Software is currently pounding Adobe on the Technical Communication workflow front. According to the MadCap October press release two independent blogging polls showed MadCap Flare to be the new Gorilla in the Game, promoted up from Chimpanzee:

Flare was identified as the authoring application of choice by more than 39 percent of respondents to the surveys conducted on behalf of the HAT-Matrix.com and I’d Rather Be Writing technical communications blogs.

The surveys represent the first time that Flare, which debuted in March 2006, has seen higher customer use than any other competing solution–including legacy applications that have been on the market for more than a decade.

Add to this the 2008 recession stone skipping across the water and it means sobering trends for ADBE, losing ground on several fronts. From the San Francisco Chronicle:

Read the rest of this entry »

Posted by Charles in Corporate Authenticity, Tech Writing, Technical Communication | 1 Comment »

 

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