Could Microsoft out-Apple Adobe?

Let’s examine a few trends and remember that Apple beat its competitors in the education market twenty years ago by having a rabid fan base along with compelling intuitive software.  Microsoft Live’s community had 60 million users last time I checked. Working within the existing Live framework will be critical for any Learning Management Systems (LMS) play that Microsoft chooses to do in the future.

The eLearning potential with Microsoft’s (NASD: MSFT) current portfolio of hardware and software, part of which is the XBox brand, is gaining momentum. I’ve been discussing current instructional design trends with instructional designers, consumer media analysts, military training officers, and gamers. We’ve reached current consensus:

There are a lot of benefits to using the XBox 360 as a training / eLearning platform, primarily because of the XBox Live community.

Having solid revenue generating Intellectual Property (IP) in both hardware and software gives a strong advantage to MSFT in this space. Windows Live Mesh is self descriptive; it meshes all the services together.

How Does Live Mesh Work?

From Ten things to know about Microsoft’s Live Mesh | All about Microsoft | ZDNet.com

Live Mesh builds on the cloud storage, management, service and provisioning and computational fabric that other Microsoft Live services use. On top of that, Live Mesh uses the same identity, synchronized storage and connectivity services that Microsoft uses for other Live offerings.

The “platform” services (a k a the “developer stack”) include the new Mesh Framework, as well as both a cloud and a client software run-time Mesh Operating Environment (MOE).

Live Mesh “experiences” from Microsoft and third-party providers will build on top of these layers.

Windows Live Mesh will make use of Silverlight as Michael Cote explained in People Over Process » Market Context for Silverlight – A Brief Q&A:

Q: What is your overall feeling about Silverlight at this time?

A: At the moment, Silverlight feels like it’s going to be on a full-on contender with Flash and Flex in a short time. Silverlight 2.0 is supposed to bring in the more “hard core” GUI programming features that Flex has.

Perhaps Microsoft’s Mesh project will address the offline synch tick-list of AIR. Then, the battle will be over ubiquity, developer hearts and minds, and control of the web.

Through the PC Silverlight allows some scary-good functionality.

Think about having Instructional Design teams building applications that can reach outside and into the web page itself: From More about Silverlight – Microsoft’s Flex / Flash Competitor

Further to that, Silverlight applications can access and manipulate the browser DOM (meaning they can reach outside and into the webpage itself) so once the Silverlight runtime is more common expect to see many developers of web applications tap into Silverlight for both a performance increase and for better visual enhancements and user experience.

This is important. We are now looking at two-way communication with Silverlight.

Available Silverlight eLearning Tools

I’ve seen a growing demand in Google hits on my site for how to take Captivate content and put it into Silverlight. People are asking about how to take the output from this market dominating tool and repurpose it into Silverlight and this is only the beginning.

Imagine having software tutorials buildable by instructional design staff that can be quickly hashed into something usable for the XBox 360, through XBox Live, or through Windows Live Mesh…

La Jolla-based MadCap Software’s Mimic (Adobe Captivate and TechSmith Camtasia competitor) outputs in Silverlight format. I haven’t heard whether TechSmith or Adobe are intending to put this into their products within the next release cycle.

Where is eLearning in all of this?

There are some other very significant benefits aside from Silverlight; meshing all of these services together adds Windows Live Writer and Instant Messaging in as well.

One benefit is in reaching people through advertising as well as explaining the process: Simple Instructions Work Best and Sell Products

Finding your audience is something that every Marketing person desires to do. Explaining a process so that an audience gets the point is what every Technical Communicator desires to do.

With Microsoft’s Live platform they’ve integrated both of these within their Instant Messaging client.

Regarding Windows Live Writer from Web 2.0 – Windows Live Writer reviewed for blogging:

Yet another entry from MSFT into the Web 2.0 space such as with the Silverlight framework which allows two-way communication from a website, and oh yes… this is for free. That’s pretty disruptive.

Adding to the chaos is the mash of what has occurred within the current eLearning space. Market analysis of eLearning from 2008 Corporate Learning Factbook Values U.S. Training Market at $58.5B:

* E-learning has grown dramatically. The use of self-study e-learning now accounts for 20% of student hours, up from last year’s figure of 15%.

This growth is driven largely by an increase in online training among small organizations (100-999 employees), which are acquiring the skills and technology to make online training a reality.

Analysis: Adobe Media Player, my @%$

The shaky economy plays into this. Re-education of adults is becoming a critical factor in economic restructuring. If industry is closing down, concessions from the unions force retraining. Cost efficient training is a growth industry.

While Adobe (NASD: ADBE)is repositioning itself and firing divisions, Microsoft has an advantage into the eLearning market and can leverage their existing Rich Internet Applications. If MSFT can duplicate what Apple did in the 1980s and entrench themselves into education, it will mean long term success in a disrupted market which has $58.5 billion in potential.

This model could effectively work even with a poor economy and would build an OS-free eLearning model built on IP within hardware and software which could be used globally.

It’s been a while. Kicking off today with the impact of Web 2.0 on investigative reporting.

Web 2.0 Online Collaborative Takedown: Beijing’s Gymnasts

It seems that the Chinese Olympic gymnast age issue has some new online forensic evidence that points irrefutably to the Streisand effect taking place to rewrite history within the Chinese Gymnastics statistics.

Mike Walker broke the story about He Kexin while operating under the pseudonym Stryde Hax and had this to say:

This story now is really about Internet censorship, the act of removing evidence while at the same time claiming that the evidence is wrong. For the first time I watched search records shift under my feet like sand, facts draining down a hole in the Internet.

Will this stand?

Apparently not when half the literate world researches and screen prints the cached stats…

News agencies AP and FoxNews were quick to verify the source and interview Mike Walker.

Scriptorium Launches Content-Rich Wiki

Sarah O’Keefe from Scriptorium / Palimpsest did several interesting and enlightened things. First, she gave away about thirty copies of her very cool book which I have recommended for some time. Then she commenced to launch their wiki, with a tremendous amount of content available for research, comments, and modification.

Today, we are launching wiki.scriptorium.com. Our new wiki currently includes the training content from our FM 101 (unstructured/accelerated introduction) and FM 201 (structured/introduction to authoring).

We will also add the content of our other three FrameMaker workbooks as soon as possible. Our workbook content is for FrameMaker version 7, which means that about 90 percent of it is accurate for version 8.

Articulate: Working On Releases | Revising Content

As I find the time this busy week I’ve been testing out the Articulate Online software. It appears to be a good SaaS for LMS tracking without the overhead cost, similar to the model MadCap Software has taken with their Feedback Service.

I’ll write a review later after my evaluation. As it stands, Articulate Online’s a KISS type of tool and very intuitive. I like the graphics and intuitive UX / workflow.

Cross-functional Dynamic Duo: Technical Communicators and Instructional Designers

One of Articulate’s contributors Tom Kuhlmann asks the question Is Google Making Our E-Learning Stupid?

For me, this article touches on the key requirement for revising old content to make it more relevant with the changes in reading habits we have. This is something that all of us Technical Communicators really needs to do but just can’t seem to find the time, or the budget approval in time.

This just in… Authoring Tools Still Draw Blood

In fact, just this week Bill Swallow and Tom Johnson had a key debate regarding tool usage, focusing on time savings from tools versus time spent on content. From Tom’s post:

The latest poll, “Which Authoring Tool Is Best for You?” has received nearly 600 votes from people around the world, and was discussed at length on the HATT listserv. In all this discussion, I’ve realized one thing: technical writers are passionate about the tools they use.

Bill answers within the comments and on the HATT list.

… And Back To The Rapid eLearning Dynamic Duo

My opinion is that Tom Kuhlmann has touched on one of the key reasons content needs to have a shelf life; if users are no longer understanding the dry, PDF print-based format, it’s going to cost the corporation or blended learning teams more time and money.

Therefore it seems that both the Technical Writing departments and the Online Training departments would benefit from more cross-functional workflow. A well-supported wiki or an online tool like MadCap’s Feedback Service would allow feedback at any time for changes that Instructional Designers might like to see. Of course this would be best behind the firewall and content notes safely tucked away for reasonable update cycles.

I avoid saying add team meetings for a reason; I hate them and they suck up everyone’s time. If you are having a cross-functional Dynamic Duo meeting, chief among the first topics should be updating the styles for a better flow.

Going at it the other way, I’m sure the online help files would benefit from having updated tutorials and case studies hyperlinked into them. Additionally, blog content might benefit from dissection of a case study for team-based discussion, distance learning, etc.

Articulate’s Rapid eLearning Tom Kuhlmann states:

The main point is that just because you do a course online, doesn’t mean you can’t blend the course content with offline activities.

MadCap’s Mimic 2.0 – Silverlight

MadCap released Mimic 2.0 a few months ago. Among other modifications Mimic 2.0 now allows both Flash and Silverlight output. I’ve covered Silverlight previously in this blog as an emerging technology. Even with few external feature updates I think introducing Silverlight is a strong first step for MadCap into the eLearning / LMS space. However I’m still waiting for the Mimic Product Manager’s blog…

DITA

Check out Anne Gentle’s Darwin Information Typing Architecture (DITA) reading list. Great information about structured writing and questions about implementation of DITA.

And Finally… I’d Rather Be Writing – Or Maybe Not!

Tom Johnson heads for the hills for a bit of peace and quiet amidst the musing on the Utopias and Dystopias of Communication:

The more you blog, the more people you attract through Google. The more search-engine-optimized your posts are, the more people find you. The more tweets you send, the more people follow you. The more social networks you join, the more people add themselves to your page. The better posts you write, the more people subscribe to your RSS feed.

The more content you generate – in whatever form and media – the more trackbacks and links people generate about you. The more you produce, the more emails and questions you get. You become like a content cloud – attracting Google searches.

Once again Tom’s analysis nails the issue precisely.

His post about his coworker mirrors my feelings regarding Twitter and why I’ve stayed away from Facebook, Plaxo, MySpace, and YouTube. I’m a reluctant technophobe when it comes to my own transparency online.

But the up side is so rewarding. Again, from Tom’s post Too Connected – Utopias and Dystopias of Communication:

Having a public space to write and publish my thoughts — where people actually read what I write and respond with comments or email or trackbacks — it’s motivating. My words no longer live solely in Word documents on an old hard drive, intended to be published in an obscure literary journal after months of slush pile dormancy.

My writing freely propagates around the Internet.

It freely connects with others.

Finding balance is one of those struggles that we all have in life. As you can tell from my blog, my postings are sporadic. That’s only one of the struggles I have.